![]() ![]() So if you don't want your cat eye to end up on your upper lid-or worse, near your brow, use a primer. Its main goal is to keep whatever liner, shadow, etc. If you wear makeup on your eyelids, chances are you could benefit from some eye primer. And I figured it'd be nice to share a little bit of our office chatter here for all to see. Recently, someone posted a message on our internal “Ask ITG” Slack channel (a place dedicated to asking each other beauty questions-yes, we too ask ITG a lot of questions): “Why do I need eye primer? Is it different than face primer? And which one?” A few messages later, I realized I actually had a lot to say on the somewhat niche subject. By extension, she knows quite a bit about the entire eyelid category, including eyeshadow primer. So, by that measure, Jessica Sheft-Ason, Glossier's digital product manager, is the office's foremost expert on cat eye liner. All you really need to do is your own makeup-and do it a lot-and voilà! You're an expert. The best thing about beauty is that you don't need to be a makeup artist to be an expert. ![]()
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